ALL THE FUSS ABOUT DX & DIGITAL REAL OR NOT?

  1. Technology has enabled organizations to pervasively enter the consumer’s world and interact perpetually and seamlessly, which has led to a significant increase in insights into consumer behavior, needs, and desires.
  2. Small innovators can take on large incumbents because access to capital is now no longer (or is less of) a barrier to entry.
  3. The pervasiveness of new sources of competition, most probably driven by the highest education level ever (almost all work is now knowledge-work).
  4. The ease of access and pervasiveness of technological aids to innovate, manufacture products and offer services in competition to long-standing incumbents.
  5. The availability of data, information, and knowledge and the possibilities of understanding these bring to bear.

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