Defining your (digital) product innovation strategy

Your product strategy describes (at a high level) what you hope to achieve with your products, who your products are for, and how they will benefit by using your products (and services).

Extend the upward curve by using sustaining innovation techniques
Extend the tail (decline) by focusing on efficiency innovation.

Disruption is not new; it has happened in all three previous industrial revolutions.

From Wikimedia Commons, the free media repository — user Mytho88

Johann Botha, a digital change provocateur & getITright® CEO. Transform & build organizational agility, & digital-age capabilities. Consultant, speaker & author